Retail & CPG

Shifting consumer spending patterns present a challenge for retailers to understand evolving customer segments while maintaining or growing revenue at acceptable margins. Big data and advanced analytics offer immense opportunities to leverage data, providing insights into micro-segmentation and enabling hyper-personalized customer engagement.

Why Automation & Data Analytics

Personalization allows for more targeted customer outreach, delivering relevant offers instead of generic solutions. Campaign management has become crucial in today’s retail environment, with multi-channel ads driving higher ROI. For example, in the clothing industry, effective campaign management helps reduce excess inventory and recover working capital.

Our Services

We take a holistic approach based on our years of experience in consulting and implementation towards;

  • Data management
  • Big data and Analytics
  • Campaign Management
  • Social media analytics
  • Internet of things
  • Predictive Demand Forecast

Benefits

Tailored customer experiences

Efficient marketing strategies

Accurate demand forecasting